Technological factors:
Nowdays the industry is moving in a way in which tehcnology is a great dependence, comunication for the consumer all is being based on technology and the ways to be adapted to the market also goy by the hand of technology
Percentage of mobile usage
The percentage of mobile phone usage can be seen in the graph taken from Nielsen, it can be seen that mobile phones are being used in many situations, the most common one is when people are by themselves and this show the dependency that mobile phones are having with the people. In the web page Statista says that over 100 billion app have been downloaded, so this shows that the cellphone activities increase and industries need to enter as quick as possible now that this way it can be an advantage for more advertising.
http://www.statista.com/topics/1002/mobile-app-usage/
Web Design costs:
Web site design has come a very important part in the making of a web portal now that if the web page is organized and good looking it can attract more customers, according to execution web pages go until a maximum of $100 000 to a minimum of $4000 also in Atilus which is a web page designer it charges a minimum of $2500 and a maximum of $100 00+, this shows that if and industry wants to enter hard in the virtual market a big investment has to be done for having a high probability of getting known by the costumers
http://www.executionists.com/blog/much-website-cost-2015/
https://www.atilus.com/what-does-a-website-cost-web-site-development-costs/
Internet plan costs
The internet plan in cellphones is a way to see when a costumer me be surfing to different industries web pages, in phone portals such as Movistar the minimum of cost of 1GB of internet is of $30 900 and the highest cost of 82 GB is of 72 900$. In claro the minimum of 1GB is of 32 393$ and the maximum of 10 GB is of $108,141. This shows that the entrance to virtual portals anywhere is becoming more and more economics giving all type of industries the opportunities to have a market preference if the maintain their interactive virtual portal.
http://www.claro.com.co/portal/co/pc/personas/movil/postpago/planes/planesypaquetesdedatos/
http://www.movistar.co/tienda/Open-Catalog/Planes/Para-movil/c/paraMovil
Use of social networking by companies
Increasing interest of companies to social networks is greater, because it has become the main channel of communication for users. Colombia is one of the countries with the highest adoption of social networks in Latin America. You only have to look at the statistics of Colombians who are registered in the major social networks like Facebook, Twitter or LinkedIn. Most of the companies participating in the study manifiestaron the network that have a greater presence is Facebook with 65.5%, followed by Twitter at 55% and LinkedIn in third place with 19.5%. Colombian companies use social media for marketing, sales and provide better customer service. 61% of companies come to social networks to find, identify and exploit opportunities with customers, recognizing that today social networks make fundamental part of the lives of many people who prefer to buy products or services via web and discuss their experiences on the same channel (Money, 2013). "The emergence of social networks and its positioning as a channel for marketing and communications has led to an increase in investment in front of about 25%" (Money, 2015).
References:
Dinero. (28 de Marzo de 2013). Dinero. Recuperado el 13 de Febrero de 2016, de Dinero: http://www.dinero.com/empresas/articulo/las-empresas-si-aprovechan-beneficios-redes-sociales/172368
Dinero. (30 de Septiembre de 2015). Dinero. Recuperado el 13 de Febrero de 2016, de Dinero: http://www.dinero.com/edicion-impresa/caratula/articulo/las-empresas-estrella-redes-sociales-colombia/214129
Telephone Consumption Rate:
For the first time, the Pew Research Center’s Internet & American Life Project has found that cell phone ownership among adults has exceeded 90%. Cell phones are now being used by 91% of adults, according to the survey conducted between April 17 and May 19 of 2,252 adults. Furthermore, the cell phone is the most quickly adopted consumer technology in the history of the world. Actually, the availability of a telephone significantly increases telephone consumption every day, and the impact of telephone duration and new subscriptions, because people always are looking for sources that let them comunicate with others in different ways.
