Selling product/service:

The product selling will be based on internet portal and mobile portal also a telephone line will be available to acquire the service from the phone service. Majority of the organization will be organized in a web portal and mobile portal letting the customer pick their food directly from the internet portal showing our policies and the way the company share its services.

• Sales will be based on the virtual portal coming to the main local in the 116 departing the bikes to take the product to the distinct destinies

• Advertising will be based on social media such as facebook, instagram or twitter now that publicity can be free and by sharing links and promotions people will get to know the company, also bulletins in different key locations of the city and video advertisement placed in youtube can help the company get known and the cost of advertisement get low.also the 30$ facebook advertising can be a good resource

• Personal selling will be directly form the bikers to the customers, they will be the ones that will meet the customers, the administrator will be responsible of the reviews of the customers and the responsible on taking order and answering doubts to the customers.

• Dealer relations will be responsible for the delivery service staff and the administrator, both need to have capacitation on resolving any problem that may have with the customer and create a dealer customer relation that gives positive points to eco food, toward suppliers it is important to know that the relation will be based with the chef, CEO and administrator creating a value of agreement with the supply of Eco-food

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Product and service planning:

• Product and brand positioning as seen in the survey can be seen that it can grow towards competition now that the product of healthy food is still not that known and this can give opportunity of growth to the company.

• Warranties in our product will be stated in 2 situations, the first situation will be when the product arrives and the product does not comply to the customer needs, for this the service will need to be repeated now that a new product must be made and must be delivered again to the person also giving a discount for the time taken, the other time of guarantee will be at the time of satisfaction, if we see the client is not satisfied and we see a reasonable cause a totally free product will be given to the client giving service quality to the client.

• Packaging for cost purposes will be made of recycled carton with the logo of our organization and with a good organization of the food for it to be seem pleasant.

• Style of everything the company has will try to be of recycling products to show the commitment of Eco food with the environment

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pricing

To determine the prices of our products, we analyze the prices of our competitors, in order to make a correct decision for pricing. So when we know the prices of our competitors, we decided to assign a lower price. Aiming to be preferred to the consumer, to generate an accessible price and also be able to compete with other companies. And so in the future when we achieve as many loyal customers we can increase the price of our products.

Distribution

Our distribution channel is our domiciliary, being that they are those who manage direct contact with the customer, distributing the product to the consumer.
 Knowing that our company is on the 116 highway, our distribution area is given from 85 careers to 170 careers.