-Michael Porter's Type 1 and Type 2

Will use the low cost and the best value (Type1 and Type2) due to we sell to a wide range of customers at the best price value, because we want to compete with the best price, and also the best quality to achieve be recognized in the healthy market. The firm decided to use these two types of strategy’s to be preferred for the best price. As we are new in the market and we are not a recognized brand we have to make the difference with lowest price compared to our rival’s.